Mohan Natarajan is a Director and Digital Marketing Specialist with extensive experience in helping businesses achieve their marketing objectives. He has a deep understanding of various digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Mohan has a proven track record of delivering high-quality results for clients across various industries. He is a constant learner and stays up-to-date with the latest trends and best practices in the digital marketing industry.
Digital Marketing COURSE HIGHLIGHTS
Welcome to Appin Technology, Coimbatore, a leading digital marketing institute in Coimbatore for your successful digital marketing course.
- Appin Technology, Coimbatore – your gateway to a successful digital marketing course.
- Ideal for college students, job seekers, career switchers, and entrepreneurs.
- Key modules: SEO, SEM (Google Ads), SMM, content marketing, email marketing, and social media paid ads, Tools, Case studies and Projects.
- Utilizes advanced tools like Google Analytics, Search Console, Keywords Planner and Meta Suite.
- Experienced trainers offer hands-on learning with flexible course duration.
- Focused on placement support with a dedicated HR Executive.
- Start your journey with our digital marketing course and transform your career today!
Course Snapshot
- Explore either of 2 Tracks – 2 hrs per day or 8 hrs per day class
- Learn from Renowned Digital Marketing Specialist in Coimbatore and from other Industry Experts.
- Offline and Online class available
- Work on 6+ Case Studies and Live Projects
- Course Completion Certificate, Project Experience Certificate, Internship Certificate and free certificates from Google and HubSpot.
- 30+ Modules and 50+ tools
- 100% Interviews Assured
Course Top Skills
- Lead Generation
- Branding
- Market Research
- Segmentation, Targeting, Positioning [STP]
- Generative AI in Digital Marketing
- Search Engine Optimization
- Content Marketing
- Google Ads
- Social Media Marketing
- Social Media Optimization
- Email Marketing
- WordPress Website Development [Applicable for 8 hrs per day class]
Who is this Course for?
- College Students
- Job Seekers
- Change from Non – IT to IT
- Marketing Executives
- Entrepreneurs
Gamification Approach
- Create your website on WordPress and learn to host it online [Applicable for 8 hrs per day class]
- Optimist website with keyword research and SEO process
- Create a social media campaign via Meta Ads Manager to generate leads
- Create Search campaigns via Google Ads to generate leads
- Monitor your campaigns and optimize
- Create an email campaign to engage your audience
Analyze your website traffic using Google Analytics
What is Digital Marketing?
Digital Marketing is creating awareness about a product or service on the Internet. Its core aim is to connect businesses with their target audience through digital channels in a cost-effective and measurable way.
Scope of Digital Marketing in Coimbatore
In today’s digital age, businesses in Coimbatore adapt to the online to stay competitive. According to recent data, in 2024, over 70% of consumers in Coimbatore used the internet to research products and services before purchasing. This shift underscores the importance of having a solid digital presence. India boasts the world’s second-largest population of internet users, showcasing impressive levels of internet penetration.
Industry Demand
In Coimbatore, the digital marketing industry is booming. A study revealed that local businesses investing in digital marketing have seen up to a 50% increase in customer engagement and a 35% rise in sales. This significant impact demonstrates how digital marketing strategies, such as targeted social media ads and optimized local search listings, can drive business growth. As per the Coimbatore Chamber of Commerce and Industry, initially, there were several challenges for the local trades to go online. They look at e-commerce as a competition.
Current Market Trends
Moreover, a recent survey indicated that 60% of Coimbatore’s small and medium enterprises (SMEs) now prioritize digital marketing to reach their audience more effectively. This trend is fueled by the growing number of internet users in the region, which has exceeded 2.5 million, providing a vast potential market for local businesses.
Future Growth Predictions
Surveys and statistics consistently indicate that the growth of digital marketing in 2024 and the following years will be phenomenal. Because of this, many job opportunities will be created in this field. Digital marketing courses in Coimbatore are at their highest. Individuals with digital marketing skills, industry-recognized certifications, and hands-on project experience have a significant advantage in securing digital marketing jobs in Coimbatore. Candidates are well equipped in digital marketing skills to fight the 750 Billion Dollar industry.
Join our digital marketing academy in Coimbatore and gain skills from industry experts.
Benefits of Learning Digital Marketing
For college students
- Digital Marketing Internships: Appin Technology Coimbatore offers digital marketing internships for college students, regardless of degree and department.
- Hands-On Experience: The digital marketing internship course provides practical experience in digital marketing, allowing students to apply course concepts in real-world scenarios.
- High Demand Skills: Knowledge in SEO, Social Media Marketing, and content creation boosts employability and opens various career paths within digital marketing.
- Resume Enhancement: Hands-on experience through internships strengthens resumes, making students more competitive in campus recruitment.
For Job Seekers
- Digital marketing offers a wide range of roles, including digital marketing executive, SEO analyst, content marketer, and social media manager.
- The surge in demand for digital marketing professionals in Coimbatore provides job security and competitive salaries.
- Appin Technology’s digital marketing course includes placement assistance, with active hiring companies and HR support for interview preparation.
For Career Switchers (Non-IT to IT)
- Digital Marketing courses offer a seamless shift from non-IT to IT, with skills in web analysis, online advertising, and digital strategy.
- Expertise in digital marketing enhances job market relevance and opens new career opportunities.
- Appin Technology provides extensive practice tasks in marketing and sales scenarios to strengthen your transition into digital marketing roles.
- To make the transition smooth, we recommend doing a digital marketing course and applying for jobs through our HR.
For Entrepreneurs
- A digital marketing course is essential for entrepreneurs aiming to grow their businesses online through strategies like social media advertising, SEO, and PPC.
- Digital marketing offers targeted, measurable advertising with high ROI, helping entrepreneurs maximize their marketing budgets.
- Appin Technology assists entrepreneurs during the digital marketing course, providing strategies and support to set up and execute successful digital marketing campaigns.
JOB OPPORTUNITES in Digital Marketing
Job Roles and Opportunities
A Digital Marketing Specialist manages online campaigns to promote products or services. This role combines creativity with technical skills, making it ideal for those working on diverse tasks like SEO, email marketing, and social media. With the digital landscape constantly evolving, specialists in this area are in high demand, offering strong career growth potential.
SEO Experts optimize websites to rank higher on search engines, which is crucial for online visibility. They analyze, review, and implement changes to ensure the site meets search engine algorithms. As businesses increasingly rely on organic search, SEO experts are essential, making this a rewarding career path.
Social Media Managers create, curate, and manage content on social platforms to build brand awareness and engage with audiences. This role requires creativity, strong communication skills, and understanding social media trends. As more companies leverage social media for marketing, this role offers significant growth opportunities.
Content Strategists plan and develop content that aligns with a brand’s goals. They ensure that all content, whether blog posts, videos, or social media updates, is engaging and optimized for search engines. This role is crucial as content remains a key driver in digital marketing strategies.
PPC Specialists manage paid advertising campaigns to drive targeted traffic to websites. This role requires analytical skills to monitor and adjust campaigns for optimal results. As businesses seek ways to enhance their online presence, PPC specialists are increasingly in demand.
Quick Enquiry
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Are you looking to boost your career in digital marketing? Enroll Now in our best digital marketing course in Coimbatore, to gain the skills and certifications you need to excel.
Digital Marketing Course SYLLABUS
Course Syllabus Overview
Our Digital Marketing course in Coimbatore is best designed to equip you with the skills to start your career and business objectives. Here’s a breakdown of the key topics covered
Marketing and Digital Marketing
Understand the fundamentals of marketing and its evolution into digital marketing.
Website Development [available for 8 hrs per day students]
Learn to design and develop websites using WordPress, including website hosting and design principles.
SEO (Search Engine Optimization)
Master SEO with modules and Tools on Google My Business, On-Page SEO, Off-Page SEO, Search Console, and Content Marketing. Our SEO course in Coimbatore equips you with the skills to excel in search engine optimization
Social Media Marketing
Dive into social media strategies, platform algorithms, and growth techniques across platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Understand social media paid ads, including Meta Ads and retargeting. Our SMM course in Coimbatore covers the latest trends and strategies.
Google Analytics and Google Ads
Gain proficiency in Google Analytics for tracking and reporting and learn to create effective Google Ads campaigns.
Email Marketing
Learn the best practices for creating and managing email marketing campaigns.
Passive Income and Freelancing
Overview of Affiliate Marketing, Dropshipping, and strategies to secure digital marketing projects.
Tools and Case Studies
Familiarize yourself with essential tools, review real-world case studies, complete tasks, and work on projects to solidify your learning.
This syllabus ensures you are well-prepared to meet industry demands and excel in various digital marketing roles.
Whether you’re interested in SEO courses, social media marketing course, or the best online digital marketing training, we offer a range of flexible options to suit your needs. Contact us for a detailed Syllabus with breakups.
Industry-Recognized Digital Marketing CERTIFICATION
At Appin Technology, Coimbatore, upon completing our Digital Marketing Course, you will receive a Course completion certificate that validates your understanding of digital marketing concepts and a Project experience certificate for those participating in hands-on projects. An Internship Certificate is provided for students who undergo an 8-hour per-day class.
Students are encouraged to write Google certifications, which will help them stand out during the Interview process. Appin Technology is associated with NPTEL, ISO 9001:2015 certified and recognized as Startup India Company by DPIIT, Govt of India. This will significantly enhance your professional profile.Our institute is recognized as the best digital marketing institute in Coimbatore for its quality education.
For college students, job seekers, and career switchers, these certifications serve as proof of your dedication and capability in the field of digital marketing. They show that you possess theoretical knowledge and practical skills backed by real-world experience through projects and internships. This makes you a compelling candidate in a competitive job market.
In essence, the certifications you earn through our Digital Marketing Course at Appin Technology provide a solid foundation for your career growth and give you the edge needed to succeed in various professional settings.
Elevate your career today. Enroll Now in our Digital Marketing Course and gain the certifications that will set you apart.
TRAINER PROFILE
Appin Digital Marketing Training In Coimbatore By Mohan Natarajan
- Mohan is a Digital Marketing Specialist and Director of Appin Technology, Coimbatore.
- Mohan’s expertise includes Lead Generation, Branding, Web Analytics, Google Adwords, Social Media Advertise, Business Solutions, setup of ecommerce online, Marketing intelligence, Social Media Marketing & Mobile Marketing.
- He is external consultant to companies offering wide range of Digital marketing solutions.
- Mohan is also associated with Ether Services Company where it offers wide range of Digital Marketing Services for Coimbatore and other location clients.
- Mentor for College Students and Job Seekers
- International Exposure with twice visited USA for Technical Work
- Rotary Club Member
- Training with Real Time Client Projects
- Business and Interviews based Sessions
Meet the Mentors
Kumar is a CEO of Beta Space, Coimbatore’s premier co-working office space company, I am dedicated to transforming the way professionals and businesses operate by providing innovative, flexible, and inspiring workspaces. At Beta Space, we believe in fostering a collaborative community where ideas thrive, businesses grow, and success stories are created.
A strategic visionary with multiple business setup in verticals like Ed-Tech, Software Training & Development, Human Resource Consulting. I have become an Entrepreneur at the age of 27 from a
middle class family with no business history and In a span of seven years, a company with a minimum
investment of one lakh grew to a turnover of 7.5 crores, with 12 locations distributed over two states
and 300 people.
Narasiman Velladurai
ERP specialist at Trinamix Inc
Narasiman Velladurai (Naras), ERP specialist with expertise in Supply Chain Management ,Discrete Manufacturing ,Customer Relationship Management .Naras currently works as Lead consultant at A2 milk for SCM and Mfg cloud implementation across 4 regions.He has 20 years of experience, of which he worked 11yrs at various divisions of Oracle Corporation with expertise to various software life cycles of Oracle Applications.During his stint with Oracle Corp he worked in various business areas which include Pre-sales, Bid management,Applications consulting,Application Product support,Product development,Various type of Application testing ( ISTQB Certified Tester), Training .He possess international work experience by engaging in assignments at different countries like US,Australia,UK, MEA (Middle east & Africa),South Korea, Tanzania etc.
Dinesh Rao
Web Developer at Ether Services
Dinesh Rao is a skilled website developer with a passion for creating high-quality, user-friendly websites. With years of experience in the industry, he brings a wealth of knowledge and expertise to the team. Dinesh is dedicated to staying up-to-date with the latest web development trends and technologies, ensuring that his clients always receive the best possible solutions. He has a keen eye for detail and is committed to delivering exceptional results that exceed expectations. In his free time, Dinesh enjoys exploring new technologies and experimenting with new web development techniques. He is an invaluable asset to our team and we are proud to have him as a member.
Kousalya P
Senior HR Executive, Ether Services
Kousalya P is a highly skilled Senior HR Executive at Ether Services, bringing a wealth of experience and expertise in human resources management. With a strategic approach to talent acquisition, employee engagement, and performance management, Kousalya plays a pivotal role in fostering a productive and positive workplace environment. Her dedication to aligning HR initiatives with organizational goals ensures that Ether Services attracts, retains, and develops top talent, driving the company’s success and growth. Kousalya’s exceptional interpersonal skills and in-depth knowledge of HR best practices make her an invaluable asset to the team.
About Appin Technology, Coimbatore
Company Overview
- Company Overview: Premier Software Training and Placement institution based in Coimbatore focusing on practical, industry-aligned IT training.
- Mission: Founded in 2013 to bridge the skills gap in the digital landscape, providing high-quality courses to meet job market demands.
- Experience: Over 5000+ students trained in software courses and internships in coimbatore, with many securing high-paying jobs or advancing in their careers.
- Curriculum: Continuously updated to reflect the latest trends and technologies in digital marketing.
- Industry Connections: Strong relationships with top companies in Coimbatore, offering valuable placement opportunities and internships.
- Student Success: Success is measured by the career growth and achievements of our students, reflecting our commitment to their professional development.
Our Students
Digital Marketing Course FAQ
The Total Course duration is 4 Months. Students can choose between 2-hour daily sessions (Mon-Fri) or 8-hour daily sessions (Mon-Sat).
The course is open to college students, job seekers, career switchers, and entrepreneurs with no prior experience needed.
Fees vary based on course hours per day. Contact us to discuss the course fees.
You will receive an industry-recognized certificate from Appin Technology, including a project experience certificate. An Internship certificate is provided to 8-hour-per-day students along with the other 2 certificates.
Yes, we offer 100% interview opportunities, soft skills training, and direct employer-student coordination for job placements.
Yes, we offer internships with companies in Coimbatore and other cities, providing real-world digital marketing experience.
Graduates can pursue roles like Digital Marketing Executive, SEO Executive, Social Media Marketer, and PPC Specialist.
The course includes theoretical knowledge, unlimited practical assignments, projects, and real-world case studies.
Our trainer is an industry specialist with extensive experience in digital marketing, providing practical, hands-on training.
Yes, we offer demo classes to help you understand the course structure and teaching methods before you commit.
Yes, our courses are available online and cover both basic and advanced modules.
Our course includes search engine optimization, social media marketing, and masters in digital marketing modules. Refer to our Course Syllabus for detailed split up of modules.
No, our online classes are live, interactive, and offer the same experience as offline classes.
We address your doubts instantly during the live sessions.
Our online classes are live, where the instructor shares the screen and engages with students in real-time.
Our course pricing is tailored to be affordable, considering your additional expenses during training.
You’ll receive hands-on experience through practical assignments and projects.
Yes, we provide placement assistance as part of our digital marketing training.
We offer flexible and accessible online digital marketing classes designed for your convenience.
You can easily ENROLL in our best online digital marketing classes today.